What should I include on a content strategist resume?

Show campaign results with concrete metrics: ROI, conversion rates, engagement rates, revenue attributed. Include the channels you've managed (paid social, SEO, email, content), tools you've used (HubSpot, Google Analytics, Meta Ads Manager), and the budgets you've controlled. Data-driven marketers get more interviews than those who just list campaign types.

How do I make my content strategist resume ATS-friendly?

Include specific marketing tools and platforms by name. Mirror the exact channel terminology from the job description ('demand generation' vs 'lead generation'). Quantify results in every bullet. Use standard headers and avoid creative resume formats since marketing ATS systems are the same as everyone else's.

What are the most important skills for a content strategist resume?

This varies by marketing sub-specialty. Include your primary channels (SEO, SEM, social, email, content), analytics tools (GA4, Mixpanel, Amplitude), marketing automation platforms (HubSpot, Marketo, Mailchimp), and any certifications (Google Ads, HubSpot, Meta Blueprint). Add strategic skills like brand positioning and competitive analysis.

Content Strategist Resume Example (2026)

Tobias Engstrom

Austin, TX | [email protected] | (555) 512-8473 | linkedin.com/in/tobiasengstrom

Summary

Content strategist with 7 years of experience building content programs that drive organic growth and customer engagement for B2B SaaS companies. Developed a content framework that grew organic traffic from 45K to 180K monthly sessions in 18 months. Expert in editorial planning, SEO content strategy, and content operations.

Technical Skills

Strategy: Content Strategy, Editorial Planning, Content Audits, Competitive Content Analysis
SEO: Keyword Research, Topic Clustering, Technical SEO, Ahrefs, SEMrush, Google Search Console
Operations: Content Calendar Management, Workflow Design, CMS Administration, Freelancer Management
Tools: WordPress, Contentful, Notion, Google Analytics, Clearscope, Figma

Experience

Senior Content Strategist - ScalePoint Software Jan 2022 – Present

Developed a topic clustering strategy that grew organic traffic from 45K to 180K monthly sessions in 18 months, contributing to 35% of inbound pipeline

Built and managed a content calendar producing 40 pieces monthly across blog, email, and social with a 4-person team and 8 freelancers

Conducted a 500-page content audit identifying 120 pages for optimization, resulting in 65% average traffic lift on updated content

Created a content governance framework adopted by 3 product teams, reducing off-brand content incidents by 90%

Content Strategist - Brightpath Digital Mar 2019 – Dec 2021

Planned and executed content strategies for 10 B2B clients, driving an average 85% increase in organic traffic over 12-month engagements

Designed editorial workflows in Notion that reduced content production cycle from 14 days to 6 days across 5 client accounts

Wrote and optimized 200+ SEO articles achieving first-page rankings for 75% of target keywords within 6 months

Led quarterly content performance reviews presenting ROI data to 15+ client stakeholders with 92% retention rate

Education

B.A. English Literature - University of Texas at Austin 2018

Why This Resume Works

Traffic growth with business attribution

180K sessions and 35% of inbound pipeline. Content is not just traffic, it is revenue.

Operations scale is visible

40 pieces monthly, 4-person team, 8 freelancers. Shows ability to run content as a function, not a side project.

SEO metrics prove execution

75% first-page rankings, 65% traffic lift on optimized pages. Strategy backed by measurable results.

Section-by-Section Breakdown

Summary

Lead with your biggest traffic or pipeline metric. Specify the business type (B2B SaaS, e-commerce, etc.).

Skills

Separate strategy, SEO, operations, and tools. Content strategy spans all four categories.

Experience

Organic traffic, pipeline contribution, production volume, and ranking metrics are your strongest bullets.

Education

English, journalism, or marketing degrees are common. SEO or content marketing certifications add value.

Key Skills for Content Strategist Resumes

Based on analysis of thousands of job postings, these are the most frequently required skills:

Content Strategy SEO Editorial Planning Topic Clustering Content Audits Keyword Research Google Analytics Ahrefs SEMrush WordPress Content Operations Freelancer Management CMS Administration Content Governance Competitive Analysis Clearscope

Common Mistakes on Content Strategist Resumes

⚠No traffic or ranking data - Content strategy is measured by organic growth. Include monthly sessions, ranking positions, and traffic lifts.
⚠Positioning as a writer, not a strategist - Writers create content. Strategists plan, audit, govern, and measure. Show the strategic layer.
⚠Missing pipeline or revenue attribution - Traffic alone is not enough. Connect content to leads, pipeline, or revenue whenever possible.
⚠Ignoring content operations - Calendars, workflows, freelancer management. Operational maturity separates strategists from contributors.
⚠Listing blog post titles as experience - Wrote a blog about X is not a resume bullet. Increased traffic by 85% through content strategy is.

How to Write a Content Strategist Resume That Gets Interviews

Marketing resumes need to prove ROI. Hiring managers want to see which channels you have managed, what budgets you have controlled, and what measurable results your campaigns produced.

Lead with campaign metrics

ROI, conversion rates, CAC, engagement rates, and revenue attributed to your campaigns belong in your top bullets. Marketing without numbers is just storytelling.

Specify your channels and tools

Google Ads, Meta Business Suite, HubSpot, Mailchimp, GA4, SEMrush, or Hootsuite are all ATS keywords. Name the platforms you actually use daily.

Show full-funnel thinking

Demonstrate experience across awareness, consideration, and conversion. Marketers who understand the entire funnel are more valuable than channel specialists.

Include budget ownership

Mentioning the size of budgets you have managed ($50K/month, $500K annually) signals your level of responsibility and trust from leadership.

Once your content strategist resume is drafted, score your resume to catch keyword gaps before submitting.

Content Strategist
Resume Example

Tobias Engstrom

Why This Resume Works

Section-by-Section Breakdown

Summary

Skills

Experience

Education

Key Skills for Content Strategist Resumes

Common Mistakes on Content Strategist Resumes

How to Write a Content Strategist Resume That Gets Interviews

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