What should I include on a content strategist resume?

A strong content strategist resume should include a targeted summary, relevant skills section with industry keywords, quantified experience bullets showing measurable impact, and education or certifications. Focus on results and metrics rather than just listing responsibilities.

How do I make my content strategist resume ATS-friendly?

Use a clean, single-column format with standard section headers (Experience, Education, Skills). Include keywords from the job description naturally throughout your resume. Avoid tables, graphics, and unusual fonts. Use a standard file format like PDF and ensure your contact information is in plain text.

What are the most important skills for a content strategist resume?

The most important skills vary by specific role and employer. Review the job description carefully and match your skills section to the required qualifications. Include both technical/hard skills and relevant soft skills. Use the exact terminology from the job posting to pass ATS keyword filters.

Content Strategist Resume Example (2026)

Tobias Engstrom

Austin, TX | [email protected] | (555) 512-8473 | linkedin.com/in/tobiasengstrom

Summary

Content strategist with 7 years of experience building content programs that drive organic growth and customer engagement for B2B SaaS companies. Developed a content framework that grew organic traffic from 45K to 180K monthly sessions in 18 months. Expert in editorial planning, SEO content strategy, and content operations.

Technical Skills

Strategy: Content Strategy, Editorial Planning, Content Audits, Competitive Content Analysis
SEO: Keyword Research, Topic Clustering, Technical SEO, Ahrefs, SEMrush, Google Search Console
Operations: Content Calendar Management, Workflow Design, CMS Administration, Freelancer Management
Tools: WordPress, Contentful, Notion, Google Analytics, Clearscope, Figma

Experience

Senior Content Strategist - ScalePoint Software Jan 2022 – Present

Developed a topic clustering strategy that grew organic traffic from 45K to 180K monthly sessions in 18 months, contributing to 35% of inbound pipeline

Built and managed a content calendar producing 40 pieces monthly across blog, email, and social with a 4-person team and 8 freelancers

Conducted a 500-page content audit identifying 120 pages for optimization, resulting in 65% average traffic lift on updated content

Created a content governance framework adopted by 3 product teams, reducing off-brand content incidents by 90%

Content Strategist - Brightpath Digital Mar 2019 – Dec 2021

Planned and executed content strategies for 10 B2B clients, driving an average 85% increase in organic traffic over 12-month engagements

Designed editorial workflows in Notion that reduced content production cycle from 14 days to 6 days across 5 client accounts

Wrote and optimized 200+ SEO articles achieving first-page rankings for 75% of target keywords within 6 months

Led quarterly content performance reviews presenting ROI data to 15+ client stakeholders with 92% retention rate

Education

B.A. English Literature - University of Texas at Austin 2018

Why This Resume Works

Traffic growth with business attribution

180K sessions and 35% of inbound pipeline. Content is not just traffic, it is revenue.

Operations scale is visible

40 pieces monthly, 4-person team, 8 freelancers. Shows ability to run content as a function, not a side project.

SEO metrics prove execution

75% first-page rankings, 65% traffic lift on optimized pages. Strategy backed by measurable results.

Section-by-Section Breakdown

Summary

Lead with your biggest traffic or pipeline metric. Specify the business type (B2B SaaS, e-commerce, etc.).

Skills

Separate strategy, SEO, operations, and tools. Content strategy spans all four categories.

Experience

Organic traffic, pipeline contribution, production volume, and ranking metrics are your strongest bullets.

Education

English, journalism, or marketing degrees are common. SEO or content marketing certifications add value.

Key Skills for Content Strategist Resumes

Based on analysis of thousands of job postings, these are the most frequently required skills:

Content Strategy SEO Editorial Planning Topic Clustering Content Audits Keyword Research Google Analytics Ahrefs SEMrush WordPress Content Operations Freelancer Management CMS Administration Content Governance Competitive Analysis Clearscope

Common Mistakes on Content Strategist Resumes

⚠No traffic or ranking data - Content strategy is measured by organic growth. Include monthly sessions, ranking positions, and traffic lifts.
⚠Positioning as a writer, not a strategist - Writers create content. Strategists plan, audit, govern, and measure. Show the strategic layer.
⚠Missing pipeline or revenue attribution - Traffic alone is not enough. Connect content to leads, pipeline, or revenue whenever possible.
⚠Ignoring content operations - Calendars, workflows, freelancer management. Operational maturity separates strategists from contributors.
⚠Listing blog post titles as experience - Wrote a blog about X is not a resume bullet. Increased traffic by 85% through content strategy is.

Content Strategist
Resume Example

Tobias Engstrom

Why This Resume Works

Section-by-Section Breakdown

Summary

Skills

Experience

Education

Key Skills for Content Strategist Resumes

Common Mistakes on Content Strategist Resumes

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