What should I include on a email marketing manager resume?

A strong email marketing manager resume should include a targeted summary, relevant skills section with industry keywords, quantified experience bullets showing measurable impact, and education or certifications. Focus on results and metrics rather than just listing responsibilities.

How do I make my email marketing manager resume ATS-friendly?

Use a clean, single-column format with standard section headers (Experience, Education, Skills). Include keywords from the job description naturally throughout your resume. Avoid tables, graphics, and unusual fonts. Use a standard file format like PDF and ensure your contact information is in plain text.

What are the most important skills for a email marketing manager resume?

The most important skills vary by specific role and employer. Review the job description carefully and match your skills section to the required qualifications. Include both technical/hard skills and relevant soft skills. Use the exact terminology from the job posting to pass ATS keyword filters.

Email Marketing Manager Resume Example (2026)

Sofia Petridis

Atlanta, GA | [email protected] | (555) 404-6192 | linkedin.com/in/sofiapetridis

Summary

Email marketing manager with 7 years of experience leading email programs and teams for high-growth e-commerce and subscription brands. Scaled an email channel from $2.4M to $6.8M in annual revenue over 3 years. Experienced in lifecycle marketing, automation strategy, and cross-channel integration with SMS and push.

Technical Skills

Platforms: Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Attentive (SMS)
Strategy: Lifecycle Marketing, Retention Strategy, Win-Back Programs, Loyalty Email Programs
Operations: Team Management, QA Processes, Vendor Management, Budget Ownership
Analytics: Revenue Attribution, LTV Analysis, Cohort Segmentation, Looker, Google Analytics

Experience

Email Marketing Manager - Pinnacle Commerce Group Jan 2021 – Present

Scaled email channel revenue from $2.4M to $6.8M annually by redesigning lifecycle flows, launching win-back sequences, and expanding segmentation depth

Led a team of 4 email specialists and 2 designers, maintaining 98% on-time deployment rate across 200+ monthly sends

Built a retention email program that improved 90-day customer retention by 24%, adding $1.2M in incremental annual revenue

Managed a $180K annual email technology budget, negotiating a 22% vendor cost reduction during platform migration to Braze

Senior Email Marketing Specialist - Spark Digital Agency Mar 2018 – Dec 2020

Designed and deployed automated email flows for 12 e-commerce clients, generating an average 35% lift in email-attributed revenue

Created a cross-channel strategy integrating email and SMS that increased repeat purchase rate by 18% for a $50M DTC brand

Developed segmentation models based on purchase behavior and engagement, improving campaign conversion rates by 42%

Presented quarterly email performance reports to 15+ client stakeholders, maintaining a 95% client retention rate over 3 years

Education

B.B.A. Marketing - Emory University 2018

Why This Resume Works

Revenue growth trajectory is the story

$2.4M to $6.8M over 3 years. Clear channel scaling with specific tactics listed.

Team leadership and operations are visible

4 specialists, 2 designers, 200+ monthly sends, 98% on-time rate. Management maturity is clear.

Retention and LTV metrics elevate the profile

24% retention improvement and $1.2M incremental revenue. Goes beyond opens and clicks to business outcomes.

Section-by-Section Breakdown

Summary

Lead with channel revenue growth. Mention cross-channel experience (SMS, push) and the business types served.

Skills

Include platforms (Klaviyo, Braze, SFMC) prominently. Managers are expected to know multiple enterprise tools.

Experience

Revenue growth, team size, retention metrics, and budget management are manager-level proof points.

Education

Marketing or business degree. Certifications in Braze, Klaviyo, or SFMC add differentiation.

Key Skills for Email Marketing Manager Resumes

Based on analysis of thousands of job postings, these are the most frequently required skills:

Email Marketing Lifecycle Marketing Retention Strategy Klaviyo Braze Salesforce Marketing Cloud Team Management Revenue Attribution Segmentation Win-Back Campaigns SMS Marketing LTV Analysis Budget Management Automation Strategy Looker

Common Mistakes on Email Marketing Manager Resumes

⚠No revenue scaling narrative - Managers grow channels. Include before-and-after revenue figures with a timeline.
⚠Missing team management details - Team size, roles managed, and deployment metrics prove you can lead, not just execute.
⚠Only showing campaign-level metrics - Open rates and CTRs are specialist metrics. Managers need channel revenue, retention, and LTV data.
⚠Ignoring cross-channel integration - Email does not exist in isolation. SMS, push, and loyalty integration show strategic thinking.
⚠No budget or vendor management - Technology budgets and vendor negotiations are expected at the manager level. Include both.

Email Marketing Manager
Resume Example

Sofia Petridis

Why This Resume Works

Section-by-Section Breakdown

Summary

Skills

Experience

Education

Key Skills for Email Marketing Manager Resumes

Common Mistakes on Email Marketing Manager Resumes

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