Updated April 2026

Hospitality Marketing Manager
Resume Example

A proven resume structure for hospitality marketing manager roles that highlights direct booking revenue, digital campaign performance, and brand differentiation.

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ATS Score
88
Excellent
Keywords · Impact · Format
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Selena Prado

Miami, FL  |  [email protected]  |  (555) 637-1948  |  linkedin.com/in/selenaprado
Summary

Hospitality marketing manager with 7 years of experience driving direct bookings, brand positioning, and digital campaign strategy for luxury and boutique hotel properties. Increased direct booking revenue by 34% through website optimization and targeted paid media, reducing OTA dependency from 42% to 28% of total room revenue. Expert in hospitality CRM, loyalty program management, and multi-channel marketing across leisure and corporate travel segments.

Technical Skills
Marketing: Direct Booking Strategy, Brand Positioning, Campaign Management, Content Creation
Digital: Google Ads, Meta Ads, SEO, Email Marketing, Social Media Management
Hospitality: Revenue Management Collaboration, OTA Management, Loyalty Programs, CRM
Analytics: Google Analytics, Revinate, Sojern, STR Reports, Attribution Modeling
Experience
Marketing Manager - Azure Bay Resort Collection Jun 2022 – Present
  • Lead marketing strategy for a 3-property luxury resort portfolio generating $42M in combined annual room revenue across 480 total rooms
  • Increased direct booking revenue by 34% year over year, shifting channel mix from 42% OTA to 28% OTA through website redesign and retargeting campaigns
  • Managed a $1.2M annual marketing budget, achieving a blended ROAS of 8.4x across paid search, paid social, and metasearch channels
  • Grew loyalty program membership from 8,200 to 14,600 members in 18 months, with loyalty guests generating 22% higher ADR than non-members
Digital Marketing Coordinator - Seabreeze Hospitality Group Jan 2019 – May 2022
  • Executed digital campaigns across Google, Meta, and TripAdvisor for a 220-room boutique hotel, driving 2,400 direct bookings annually worth $1.8M
  • Increased organic website traffic by 62% through content marketing strategy targeting 45 high-intent travel search terms
  • Managed social media presence across 4 platforms, growing combined following from 12K to 38K with a 4.2% average engagement rate
  • Produced 24 email campaigns per year with an average open rate of 32% and click-through rate of 5.8%, generating $340K in attributed room revenue
Education
B.S. in Marketing - Florida International University 2018
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Why This Resume Works

1
Frames marketing results in hospitality-specific terms like

Frames marketing results in hospitality-specific terms like direct booking revenue, OTA mix shift, and ADR, showing deep industry understanding.

2
Demonstrates clear ROI with ROAS, revenue attribution, and c

Demonstrates clear ROI with ROAS, revenue attribution, and channel performance metrics that justify marketing spend.

3
Shows progression from execution-focused coordinator to stra

Shows progression from execution-focused coordinator to strategic portfolio-level marketing manager.

Section-by-Section Breakdown

Summary

Lead with property type and revenue scope. Highlight your strongest direct booking or OTA reduction metric since shifting channel mix is a top priority for hotel marketers.

Skills

Include both general marketing skills and hospitality-specific platforms like Revinate and Sojern. Show you understand revenue management collaboration.

Experience

Quantify direct booking revenue, ROAS, channel mix changes, and loyalty metrics. Tie every campaign to room revenue or ADR impact.

Education

Marketing or hospitality degrees work well. Google Ads, Meta Blueprint, or hospitality-specific digital certifications add credibility.

Key Skills for Hospitality Marketing Manager Resumes

Based on analysis of thousands of job postings, these are the most frequently required skills:

Direct Booking Strategy OTA Channel Management Paid Media (Google/Meta) Brand Positioning Loyalty Program Management Revenue Attribution SEO Email Marketing Content Marketing Social Media Strategy CRM Management Budget Management ROAS Optimization Hospitality Analytics Metasearch Marketing Multi-Property Marketing

Common Mistakes on Hospitality Marketing Manager Resumes

  • ⚠Describing campaigns without connecting them to direct booki - Describing campaigns without connecting them to direct booking revenue or room night production.
  • ⚠Omitting OTA dependency percentages and channel mix improvem - Omitting OTA dependency percentages and channel mix improvements, which are a key strategic metric.
  • ⚠Failing to include ROAS or budget management figures that pr - Failing to include ROAS or budget management figures that prove marketing spend efficiency.
  • ⚠Not mentioning hospitality-specific marketing platforms and - Not mentioning hospitality-specific marketing platforms and analytics tools.
  • ⚠Leaving out loyalty program results that demonstrate long-te - Leaving out loyalty program results that demonstrate long-term guest relationship building.

How to Write a Hospitality Marketing Manager Resume That Gets Interviews

Marketing resumes need to prove ROI. Hiring managers want to see which channels you have managed, what budgets you have controlled, and what measurable results your campaigns produced.

1
Lead with campaign metrics

ROI, conversion rates, CAC, engagement rates, and revenue attributed to your campaigns belong in your top bullets. Marketing without numbers is just storytelling.

2
Specify your channels and tools

Google Ads, Meta Business Suite, HubSpot, Mailchimp, GA4, SEMrush, or Hootsuite are all ATS keywords. Name the platforms you actually use daily.

3
Show full-funnel thinking

Demonstrate experience across awareness, consideration, and conversion. Marketers who understand the entire funnel are more valuable than channel specialists.

4
Include budget ownership

Mentioning the size of budgets you have managed ($50K/month, $500K annually) signals your level of responsibility and trust from leadership.

Once your hospitality marketing manager resume is drafted, score your resume to catch keyword gaps before submitting.

Related Guides

→ How to Write a Resume: Complete Guide → How to Quantify Your Resume Bullet Points → The Complete ATS-Friendly Resume Guide → 150+ Resume Synonym Guides

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