What skills should I put on a social media manager resume?

Key skills for a social media manager resume include Content Creation, Community Management, Platform Strategy (Instagram/LinkedIn/TikTok), Paid Social Advertising, Social Analytics (Sprout/Hootsuite), A/B Testing, Brand Voice, Copywriting, Crisis Communication, and more. Prioritize skills mentioned in the job description and demonstrate them through quantified bullet points rather than just listing them.

How many skills should I list on my social media manager resume?

List 8 to 15 skills on your resume. Focus on the most relevant ones for each job application. Include a mix of technical/hard skills and transferable soft skills. Quality and relevance matter more than quantity.

Should I include soft skills on a social media manager resume?

Yes, but demonstrate them through achievements rather than listing them. Instead of writing 'strong communicator,' show it: 'Presented technical findings to 200-person all-hands meetings.' ATS systems also scan for soft skill keywords.

13+ Best Skills for a Social Media Manager Resume

Social media manager resumes need to demonstrate platform expertise, audience growth, and content performance. Employers want to see follower growth, engagement rates, and the business impact of your social presence.

Platform & Content

Content Creation Community Management Platform Strategy (Instagram/LinkedIn/TikTok) Video Production Influencer Partnerships

Content Creation in action

“Created and published 300+ posts across 4 platforms, growing combined following from 12K to 95K in 12 months”

Advertising & Analytics

Paid Social Advertising Social Analytics (Sprout/Hootsuite) A/B Testing UTM Tracking

Paid Social Advertising in action

“Managed $150K in annual ad spend across Meta and LinkedIn, achieving a 4.2x ROAS”

Brand & Communication

Brand Voice Copywriting Crisis Communication Trend Analysis

Skill Priority Guide

Not all skills carry equal weight. Prioritize the ones most commonly requested in social media manager job descriptions.

Skill	Priority
Content Creation	Must Have
Community Management	Must Have
Platform Strategy (Instagram/LinkedIn/TikTok)	Must Have
Paid Social Advertising	Must Have
Social Analytics (Sprout/Hootsuite)	Must Have
Brand Voice	Must Have
Copywriting	Must Have
Video Production	Nice to Have
Influencer Partnerships	Nice to Have
A/B Testing	Nice to Have
UTM Tracking	Nice to Have
Crisis Communication	Nice to Have
Trend Analysis	Nice to Have

Tip 1

Lead with follower growth and engagement rate improvements. These are the two metrics every hiring manager checks first.

Tip 2

Specify the platforms you managed and the ad budget you controlled. A manager running $200K on Meta is a different hire than one posting organically.

Keep Reading

→ Social Media Manager Resume Example → How to Write Your Skills Section → 200+ Resume Action Verbs That Get Results → The Complete ATS-Friendly Resume Guide

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