What should I include on a performance marketing manager resume?

A strong performance marketing manager resume should include a targeted summary, relevant skills section with industry keywords, quantified experience bullets showing measurable impact, and education or certifications. Focus on results and metrics rather than just listing responsibilities.

How do I make my performance marketing manager resume ATS-friendly?

Use a clean, single-column format with standard section headers (Experience, Education, Skills). Include keywords from the job description naturally throughout your resume. Avoid tables, graphics, and unusual fonts. Use a standard file format like PDF and ensure your contact information is in plain text.

What are the most important skills for a performance marketing manager resume?

The most important skills vary by specific role and employer. Review the job description carefully and match your skills section to the required qualifications. Include both technical/hard skills and relevant soft skills. Use the exact terminology from the job posting to pass ATS keyword filters.

Performance Marketing Manager Resume Example (2026)

Carla Reinholt

New York, NY | [email protected] | (555) 308-5174 | linkedin.com/in/carlareinholt

Summary

Performance marketing manager with 7 years of experience scaling paid acquisition for DTC and SaaS brands. Managed $3.2M in annual ad spend across Google, Meta, TikTok, and programmatic channels with a blended 5.1x ROAS. Proven track record of building high-performing media buying teams.

Technical Skills

Paid Channels: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Programmatic (DV360), Apple Search Ads
Analytics: Google Analytics 4, Amplitude, Appsflyer, Branch, Looker Studio, Tableau
Optimization: Bid Strategy, Creative Testing, Audience Segmentation, Incrementality Testing, Media Mix Modeling
Management: Budget Forecasting, Team Leadership, Vendor Negotiations, Cross-Functional Strategy

Experience

Performance Marketing Manager - Ridgeway Consumer Brands Feb 2022 – Present

Managed $3.2M in annual paid media spend across 5 channels, delivering a blended 5.1x ROAS and $16.3M in attributed revenue

Built and led a team of 4 media buyers, establishing testing frameworks that improved new creative win rates by 28%

Launched TikTok Ads as a new acquisition channel, scaling from $0 to $40K monthly spend within 4 months at a 3.8x ROAS

Implemented incrementality testing across Meta and Google campaigns, reallocating $420K from low-lift channels to high-performers

Senior Media Buyer - Pulse Growth Agency Apr 2019 – Jan 2022

Managed $1.8M in annual Google and Meta ad spend for 6 DTC clients, achieving an average 4.3x ROAS across all accounts

Tested 300+ ad creatives per quarter using structured A/B and multivariate frameworks, increasing click-through rates by 45%

Reduced cost-per-acquisition by 34% for a $500K/month ecommerce client through audience segmentation and bid optimization

Built weekly pacing and forecasting dashboards in Looker Studio, improving budget accuracy to within 3% of monthly targets

Education

B.B.A. Marketing - New York University 2017

Why This Resume Works

ROAS and revenue numbers dominate every bullet

Performance marketing lives and dies by return on spend. Leading with $16.3M in attributed revenue and 5.1x ROAS instantly proves impact.

New channel launches show strategic initiative

Scaling TikTok from $0 to $40K monthly demonstrates the ability to identify and capitalize on emerging acquisition channels.

Team building and testing frameworks prove leadership

Managing media buyers and establishing structured testing processes show the operational maturity expected at the manager level.

Section-by-Section Breakdown

Summary

Lead with total ad spend managed and blended ROAS. Name the channels and business models you specialize in.

Skills

List every paid channel you have run. Include analytics and attribution tools. These are the highest-value ATS keywords.

Experience

ROAS, CPA, revenue, and budget figures belong in every bullet. Include creative testing volume and channel scaling stories.

Education

Marketing or business degree is standard. Add Google Ads or Meta certifications if applicable.

Key Skills for Performance Marketing Manager Resumes

Based on analysis of thousands of job postings, these are the most frequently required skills:

Google Ads Meta Ads TikTok Ads LinkedIn Ads Programmatic Advertising DV360 ROAS Optimization Media Buying Bid Strategy Creative Testing Audience Segmentation Incrementality Testing Budget Forecasting Google Analytics 4 Looker Studio Media Mix Modeling Amplitude

Common Mistakes on Performance Marketing Manager Resumes

⚠No ROAS or CPA numbers - Performance marketing is defined by measurable returns. A resume without ROAS, CPA, or revenue attribution will be screened out immediately.
⚠Listing channels without spend levels - 'Ran Google Ads campaigns' could mean $500 or $500K monthly. Always specify the budget you managed.
⚠Ignoring creative testing entirely - Modern performance marketing requires creative strategy. Show the volume of tests, win rates, and creative iteration processes.
⚠Missing incrementality or attribution work - Senior roles expect understanding of measurement beyond last-click. Mention incrementality tests or media mix modeling.
⚠No team management evidence - Manager-level roles require leadership. Include team size, hiring, and the processes you built for your team.

Performance Marketing Manager
Resume Example

Carla Reinholt

Why This Resume Works

Section-by-Section Breakdown

Summary

Skills

Experience

Education

Key Skills for Performance Marketing Manager Resumes

Common Mistakes on Performance Marketing Manager Resumes

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